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OUR STORY

Artisan Crafted Jewelry

WHO WE ARE
DEJAVITA was started in 2013 by Pat Blake and Pearl Jusem. Pat, the founder and lead creative, designs the pieces and writes the meanings. Everything is made with a passion for spreading inspiration and encouragement through iconic and historical symbols and unique DEJAVITA designs.  

The DEJAVITA mission is to make well-crafted, high quality jewelry that means something. DEJAVITA is unique. We put an emphasis on details and always mix some history into our modern interpretations.

In 2015, Michael Hope joined DEJAVITA with his own passion and commitment to art, fashion and style. Along with Michael, Joanne Gates are the heart and soul of DVHQ Lifestyle, our lifestyle store in downtown LA.

WHY WE MAKE IT
We have a combined background in sculpture, photography, drawing/painting and graphic design. We've been designers and artists all of our lives. Creating jewelry is an extension of what we do naturally. 

STORYTELLERS
We believe that symbols are the story of experience. Everything we create has to mean something to us. But more importantly, we want it to mean something to you. While each piece has its own designated meaning, that's just a starting place. We believe that the person wearing it is the true storyteller.

Our jewelry is meant to represent life’s journey — the struggles, the dreams, and the triumphs. We want you to wear our pendants and bracelets as a reminder of what it means to be who you are, how you got there, and where you’re going. With all of the symbolic meaning and inspiration that’s attached, we often think of our jewelry as “silver tattoos.” We love it when our customers select pieces with the same careful consideration and attachment to its personal meaning that they would give an inked tattoo. 

HOW WE MAKE IT
We use the lost wax casting method for all of our pieces. We believe that this ancient technique of craftsmanship and molten metal is fitting for our work, especially for wax seals that were pressed 150 years ago. Once the pieces are cast, the real labor of love begins. We use a variety of patinas, acids, oils and waxes, and hand polishing to bring out the details. There is much handwork to bring each piece to life. It is this attention to detail that keeps our work truly artisan. 

MADE IN THE USA
We believe in keeping jobs in the USA. We design and manufacture in downtown Los Angeles, our hometown base.